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TAKING THE MEASURE OF E‐MARKETING SUCCESS

Scott Cotter
2002 Journal of Business Strategy  
Examples include: e Behavioral-pattern-based visitor groupings— Visitors who have exhibited a certain past behavior generally have a higher propensity to perform a similar future behavior.  ...  This visitor behavior pattern analysis is similar to a conversion rate KPI for promotional content in its ability to entice visitors to complete the “call to action.”  ... 
doi:10.1108/eb040235 fatcat:ip4ljfe2xfdudae6hsznmb2f3i

Intelligent Web Site: Understanding the Visitor Behavior [chapter]

Juan D. Velásquez, Pablo A. Estévez, Hiroshi Yasuda, Terumasa Aoki, Eduardo Vera
2004 Lecture Notes in Computer Science  
Intelligent web site is a new portal generation, able to improve its structure and content based on the analysis of the user behavior.  ...  The proposed methodology is applied to the web site of a commercial bank.  ...  The final goal is to get meaningful patterns that describe the visitor behavior in a web site.  ... 
doi:10.1007/978-3-540-30132-5_24 fatcat:bswpcwqa2jdihddjuj2skxikvi

Personalizing E-Commerce with Data Mining [chapter]

Matthew Smith, Brent Wenerstrom, Christophe Giraud-Carrier, Steve Lawyer, Wendy Liu
2007 Studies in Computational Intelligence  
E-commerce greatly facilitates and enhances the level of interaction between a retailer and its customers, thus offering the potential for smarter marketing through thoughtful site design and analytics  ...  This chapter presents and illustrates the three stages of knowledge discovery that move e-retailers from simple on-line catalog providers to finely-tuned, customer-centric service providers.  ...  Again, this impacts site design. The only way to accurately identify visitors is by having them sign in (e.g., log on to the Web site), thus creating a session.  ... 
doi:10.1007/978-3-540-37017-8_12 fatcat:fchi6m6yrrhwflflns36v73tve

A Knowledge Base for the maintenance of knowledge extracted from web data

Juan D. Velásquez, Vasile Palade
2007 Knowledge-Based Systems  
This results in discovering new knowledge about the visitor behavior to the web site.  ...  By applying web mining tools, significant patterns about the visitor behavior can be extracted from data originated in web sites.  ...  Acknowledgement The authors thank to the Millennium Scientific Nucleus on Complex Engineering Systems (Chile), which has partially funded this work.  ... 
doi:10.1016/j.knosys.2006.05.015 fatcat:b4kuamycejccxmedste2ge4bsy

Detecting fake news over online social media via domain reputations and content understanding

Kuai Xu, Feng Wang, Haiyan Wang, Bo Yang
2020 Tsinghua Science and Technology  
In addition, fake news tends to disappear from the Web after a certain amount of time.  ...  in detecting fake news, while exploring document similarity with the term and word vectors is a very promising direction for predicting fake and real news.  ...  Acknowledgment This work was supported in part by National Science Foundation (NSF) Algorithms for Threat Detection (ATD) Program (No.  ... 
doi:10.26599/tst.2018.9010139 fatcat:5j6zfanbsfcqjpuzxhixpcux6q

GIST: A Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites

Albert, Goes, Gupta
2004 MIS Quarterly  
She has multiple conference papers and publications in the application of technology in e-business. Dr.  ...  One of the partnerships led to her involvement with the GE ebusiness Think Tank (edgelab) of which she is the marketing faculty representative. Paulo B.  ...  Acknowledgements This research was supported in part by TECI -the Treibick Electronic Commerce Initiative, OPIM, School of Business, University of Connecticut.  ... 
doi:10.2307/25148632 fatcat:jsi5b4yznjcovh4f6wskj67u44

Web analytics tools and web metrics tools: An overview and comparative analysis

Ivan Bekavac, Daniela Garbin Praničević
2015 Croatian Operational Research Review  
The aim of the paper is to compare and analyze the impact of web analytics tools for measuring the performance of a business model.  ...  The paper contributes to highlighting the support for management that available web analytics and web metrics tools available on the market have to offer, and based on the growing needs of understanding  ...  These tools provide insight into visitor behavior on websites accessed via mobile devices similar to traditional web analytics tools, and are necessary for achieving compatibility with mobile devices  ... 
doi:10.17535/crorr.2015.0029 fatcat:zrtxxxbe6jg5pjjlmugmywn7dm

Understanding Merchandising Effectiveness of Online Stores

Juhnyoung Lee, Mark Podlaseck, Edith Schonber
2000 Electronic Markets  
An up-sell link refers the visitor to a Web page presenting a similar but higher-priced item.  ...  In order to maximize their return on investment, Web merchants are finding it necessary to thoroughly understand the effectiveness of their sites and to take appropriate actions when and where the sites  ... 
doi:10.1080/10196780050033944 fatcat:ongf4xgawba2rcpefvwcmsjq7a

Keeping out the Masses: Understanding the Popularity and Implications of Internet Paywalls [article]

Panagiotis Papadopoulos and Peter Snyder and Dimitrios Athanasakis and Benjamin Livshits
2020 arXiv   pre-print
We intend this classifier to augment future, longitudinal measurements of paywall use and behavior.  ...  This work addresses this gap in our understanding by measuring how widely paywalls have been adopted, what kinds of sites use paywalls, and the distribution of policies enforced by paywalls.  ...  Dataset To conduct the measurements described in this section, we built an oracle to determine whether a web site uses a paywall.  ... 
arXiv:1903.01406v4 fatcat:srnx5iekh5bsxmveocily32mkm

Large scale analysis of web revisitation patterns

Eytan Adar, Jaime Teevan, Susan T. Dumais
2008 Proceeding of the twenty-sixth annual CHI conference on Human factors in computing systems - CHI '08  
Through our analysis we illustrate how understanding revisitation patterns can enable Web sites to provide improved navigation, Web browsers to predict users' destinations, and search engines to better  ...  We supplemented these findings by a survey intended to identify the intent behind the observed revisitation.  ...  ACKNOWLEDGEMENTS The authors would like to thank Dan Liebling, Ronnie Chaiken, and Bill Ramsey for their data analysis help.  ... 
doi:10.1145/1357054.1357241 dblp:conf/chi/AdarTD08 fatcat:zrk5uxjicrdyrimts7if7giwla

Problems Modeling Web Sites and User Behavior

Spencer Rugaber, Nissim Harel, Srihari Govindharaj, Dean Jerding
2006 International Workshop on Web Site Evaluation, Proceedings of the  
The contribution of this paper is a catalog of problems gathered from extensive experience modeling web sites to determine site structure and analyze user behavior.  ...  Early analysis approaches focused primarily on accesses to web documents as recorded in web server logs.  ...  This tool models web sites and processes web server logs in order to better understand visitor behavior.  ... 
doi:10.1109/wse.2006.16 dblp:conf/wse/RugaberHGJ06 fatcat:lwxlno7rmfdlpanvwmw77zrwuu

Using Measurements from Usability Testing, Search Log Analysis and Web Traffic Analysis to Inform Development of a Complex Web Site Used for Complex Tasks [chapter]

Caroline Jarrett, Whitney Quesenbery, Ian Roddis, Sarah Allen, Viki Stirling
2009 Lecture Notes in Computer Science  
In this case study, we describe how we use measurements taken from web analytics and search log analysis with findings from usability testing to inform the development of web site.  ...  a measurement usability evaluation; and an example of using search log data to decide whether a new feature was worth investigating further.  ...  logs to inform our choices of what to measure in summative testing We wanted to establish a baseline measurement of the usability of the prospectus before a major new release.  ... 
doi:10.1007/978-3-642-02806-9_85 fatcat:hymm7v25a5bffcjm7kgxr3eeem

Analyzing the Impact of Visitors on Page Views with Google Analytics

Mohammad Amin Omidvar, Vahid Reza Mirabi, Narjes Shokry
2011 International journal of Web & Semantic Technology  
The higher connection speed does not simply imply higher impact on page views and the content of web page and the territory of visitors can help connection speed to describe user behavior.  ...  Returning visitors have some similarities with direct visitors.  ...  In order to understand search visitors behavior their quarries meaning should be understood which is available through semantic web technologies.  ... 
doi:10.5121/ijwest.2011.2102 fatcat:yqxvscm7qzc2bdqf7pstlfswiu

Characterizing web content, user interests, and search behavior by reading level and topic

Jin Young Kim, Kevyn Collins-Thompson, Paul N. Bennett, Susan T. Dumais
2012 Proceedings of the fifth ACM international conference on Web search and data mining - WSDM '12  
In particular we find that: 1) the reading level of Web content and the diversity of visitors to a website can vary greatly by topic; 2) the degree to which a user's profile matches with a site's profile  ...  A user's expertise or ability to understand a document on a given topic is an important aspect of that document's relevance.  ...  The low variation among News pages in particular suggests that news content tends to be more consistent and homogeneous in style than generic Web content.  ... 
doi:10.1145/2124295.2124323 dblp:conf/wsdm/KimCBD12 fatcat:bzp4wlh5mrhjhp3lv6gjf6zb2y

Analysis of Users' Web Navigation Behavior using GRPA with Variable Length Markov Chains

Ch Bindu Madhuri, J Anand Chandulal, K Ramya, M Phanidra
2011 International Journal of Data Mining & Knowledge Management Process  
GRPA with Variable-Length Markov Chains, which reflects on sequential information in Web usage data effectively and efficiently, and it can be extended to allow integration with a Web user navigation behavior  ...  Herein, we propose a novel approach to analyse the navigational behavior of User using GRPA with Variable-Length Markov Chains.  ...  Understanding the behavior of Web site visitors navigating through a site is an important step in the process of improving the quality of service of that site.  ... 
doi:10.5121/ijdkp.2011.1201 fatcat:umeb62n2kjdmjeqeq5onpy62ma
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