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Customer Relationship Management in Retail Using Double Association Rule

Rahmat Abadi Suharjo
<span title="2020-05-25">2020</span> <i title="The World Academy of Research in Science and Engineering"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/l2ghh6vzxbh45awjxwipefhnue" style="color: black;">International Journal of Emerging Trends in Engineering Research</a> </i> &nbsp;
The competition in the retail industry is centered on the struggle for consumers. Consumers are one of the main pillars for the survival of a company.  ...  The results of this study are recommendations for product layout and product bundling recommendations.  ...  Sujito as the management of Niki Laris Supermarkets for giving us the freedom to conduct research in this supermarket.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.30534/ijeter/2020/23852020">doi:10.30534/ijeter/2020/23852020</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/xk2f6vj375ew5m5s64vvqqrcgq">fatcat:xk2f6vj375ew5m5s64vvqqrcgq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220308142824/http://www.warse.org/IJETER/static/pdf/file/ijeter23852020.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/c1/f8/c1f84d5928659b5e5797a076c0cc6706ff6370ea.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.30534/ijeter/2020/23852020"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Regulation and high-frequency trading: Unknown unknowns

Andre Oviedo
<span title="2016-11-10">2016</span> <i title="Figshare"> Figshare </i> &nbsp;
market behaviour  ...  Policymakers find themselves in a hard situation, being pressured by more than one party to begin the regulation of these algorithms.A broad number of market participants advocate reforms by the means  ...  Algorithmic trading sets the market behavior according to some given patterns that sound reasonable among a competitive market.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.6084/m9.figshare.4223676.v1">doi:10.6084/m9.figshare.4223676.v1</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/bmux4uphrvft3bvijfkvvlw5ei">fatcat:bmux4uphrvft3bvijfkvvlw5ei</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200210093410/https://s3-eu-west-1.amazonaws.com/pfigshare-u-files/6890901/Paper.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/30/67/3067ccf5cb2982b631debb4f13ee798e4ba6fbc9.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.6084/m9.figshare.4223676.v1"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> figshare.com </button> </a>

Tacit Collusion on Steroids: The Potential Risks for Competition Resulting from the Use of Algorithm Technology by Companies

Christophe Samuel Hutchinson, Gulnara Fliurovna Ruchkina, Sergei Guerasimovich Pavlikov
<span title="2021-01-19">2021</span> <i title="MDPI AG"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/oglosmy3gbhuzobyjit4qalakq" style="color: black;">Sustainability</a> </i> &nbsp;
Although any anti-competitive behavior typically observed in traditional markets can be implemented by this technology, a particular issue highlighted in discussions between researchers and practitioners  ...  Notwithstanding the perceived benefits of algorithms for the economy, the question has been raised of whether the use of algorithms by businesses might have countervailing effects on competition.  ...  As Harrington/Harker point out, "collusion is when firms use strategies that embody a reward-punishment scheme which rewards a firm for abiding by the supra-competitive outcome and punishes it for departing  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3390/su13020951">doi:10.3390/su13020951</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/rxvmja2wpbdlbovwrrex6pl5o4">fatcat:rxvmja2wpbdlbovwrrex6pl5o4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210202010127/https://res.mdpi.com/d_attachment/sustainability/sustainability-13-00951/article_deploy/sustainability-13-00951-v2.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/21/67/21673d359ddf234a5ddc4ad7ab56726c25101b93.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3390/su13020951"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> mdpi.com </button> </a>

Developing marketing strategies using customer relationship management and data mining (case study: Perperook chain restaurants)

F. H. Kashani, Z. Shahmirzaloo
<span title="">2017</span> <i title="Sumy State University"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/xehxkcwvszd7fj4y6nkhnso2pm" style="color: black;">Marketing and Management of Innovations</a> </i> &nbsp;
In this regard, fast food industry, as an industry having an increasing growth during recent years, is considered as a very attractive market for the customers.  ...  The current study aims to utilize data mining algorithms to categorize the customers in fast food industry and propose marketing strategies tailored to each group of customers identified.  ...  Finally, the marketing strategies for each group were determined.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.21272/mmi.2017.3-13">doi:10.21272/mmi.2017.3-13</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/5cagj5djtrenpksgqcgfhhrghi">fatcat:5cagj5djtrenpksgqcgfhhrghi</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180721210249/http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2017_3_135_148_0.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/8c/81/8c81427fddba5d2794ead5b132461ac9a5d998b9.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.21272/mmi.2017.3-13"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Algorithms for Bidding Strategies in Local Energy Markets: Exhaustive Search through Parallel Computing and Metaheuristic Optimization

Andrés Angulo, Diego Rodríguez, Wilmer Garzón, Diego F. Gómez, Ameena Al Sumaiti, Sergio Rivera
<span title="2021-09-16">2021</span> <i title="MDPI AG"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/63zsvf7vxzfznojpqgfvpyk2lu" style="color: black;">Algorithms</a> </i> &nbsp;
For this reason, metaheuristic methods have been used to optimize the decision-making process for multiple players in local and external markets.  ...  The paper presents results, discussion, comparison, and recommendations regarding the proposed set of algorithms and performance tests.  ...  Track 1 of a 2021 competition includes a complex bi-level market problem with nine different participants.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3390/a14090269">doi:10.3390/a14090269</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/z2cfxti7jfaofoqz6ogfitgpia">fatcat:z2cfxti7jfaofoqz6ogfitgpia</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210922220001/https://mdpi-res.com/d_attachment/algorithms/algorithms-14-00269/article_deploy/algorithms-14-00269.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/c3/0e/c30e130f377e7024f295356168ef40b3bcd9d5dd.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3390/a14090269"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> mdpi.com </button> </a>

Artificial Intelligence potential within airlines: a review on how AI can enhance strategic decision-making in times of COVID-19

Darío Pérez-Campuzano, Patricio Morcillo Ortega, Luis Rubio Andrada, Antonio López-Lázaro
<span title="2021-12-13">2021</span> <i title="Omnia Publisher SL"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/3fw4xo7cvfc7pa42xirtp3ssla" style="color: black;">Journal of Airline and Airport Management</a> </i> &nbsp;
Purpose: Airline strategy relies on the competitive environment analysis and the management of resources.  ...  Most of them are based on ML algorithms and training methods that are currently underused or disregarded in certain business areas, such as Neural Network models for unsupervised market analysis or supervised  ...  The authors are also indebted to Juan Alberto Martín Mora, currently Head of New Markets Development at AENA, as well as to the reviewers for their valuable suggestions and comments.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3926/jairm.189">doi:10.3926/jairm.189</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/geksnzxq6fd6jfgvpeutizdnx4">fatcat:geksnzxq6fd6jfgvpeutizdnx4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220113065156/http://www.jairm.org/index.php/jairm/article/download/189/147" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/83/09/830973ec4517182eb43ed94526b8399650989d7a.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3926/jairm.189"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Algorithmic collusion: A critical review [article]

Florian E. Dorner
<span title="2021-10-10">2021</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
with self-learning algorithms colluding in real markets, other forms of algorithmic collusion, such as hub-and-spoke arrangements facilitated by centralized pricing algorithms might already warrant legislative  ...  Similarly, modelling results supporting the possibility of collusion by learning algorithms often use simple market simulations which allows them to use simple algorithms that do not produce many of the  ...  Acknowledgements We would like to thank Stefan Bechtold for helpful conversations and feedback on this project.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2110.04740v1">arXiv:2110.04740v1</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ugglwl272nfyfk7dinuuayioom">fatcat:ugglwl272nfyfk7dinuuayioom</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20211015223028/https://arxiv.org/ftp/arxiv/papers/2110/2110.04740.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/05/26/0526e8985a7c8da7a8620a4e6699f3dc36682aff.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2110.04740v1" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

CARTELS BY ROBOTS – CURRENT ANTITRUST LAW IN SEARCH OF AN ANSWER

Václav Šmejkal
<span title="">2017</span> <i title="Faculty of Economics and Business, University of Zagreb"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/cx24svx2v5b7xfkjflkhhkcgkm" style="color: black;">InterEULawEast journal for the international and european law economics and market integrations</a> </i> &nbsp;
It looks in a critical manner at the instruments that the current competition law can use for this purpose.  ...  Transparency of markets ceases to foster competition and the market can be riddled of price competition without any hint of contact or agreement that is currently considered as a cartel.  ...  On the other hand, the upward price movement, also shared by a "flash speed", appears to be a great strategy for any vendor´s algorithm programmed to ensure profitability.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.22598/iele.2017.4.2.1">doi:10.22598/iele.2017.4.2.1</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/4pgmq3nfnna3xk4fgzjioszpvq">fatcat:4pgmq3nfnna3xk4fgzjioszpvq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180724032837/https://hrcak.srce.hr/file/284431" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/47/bb/47bb4402248df7302da0349bf0096262dc73f123.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.22598/iele.2017.4.2.1"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

The Good, the Bad, and the Ugly of AutomatedHigh-Frequency Trading

Tommi A. Vuorenmaa
<span title="2012-12-31">2012</span> <i title="Institutional Investor Journals"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/ahz76ua6lzhg7mqew6wyfek4vu" style="color: black;">The Journal of Trading</a> </i> &nbsp;
On the one hand, for example Gomber et al. (2011) highlight the beneficial aspects of HFT and see the perceived problems to be a largely a result of the US market structure.  ...  computers are about to run over humans in investing as they have done in other demanding fields and complex games, such as chess. 5 6 7 We review the current literature on HFT and the closely related algorithmic  ...  How fast the trading must be depends on the trading strategy.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3905/jot.2012.8.1.058">doi:10.3905/jot.2012.8.1.058</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/zm4h637znjgufncgjwqzjqad7i">fatcat:zm4h637znjgufncgjwqzjqad7i</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170812054404/http://www.smallake.kr/wp-content/uploads/2014/11/The-Good-the-Bad-and-the-Ugly-of-Automated-High-Frequency-Trading.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/fe/2f/fe2f92e18ab8d16b46ed971a1e63b53ff5b96ec9.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3905/jot.2012.8.1.058"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

The Good, the Bad, and the Ugly of Automated High-Frequency Trading

Tommi A. Vuorenmaa
<span title="">2012</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/tol7woxlqjeg5bmzadeg6qrg3e" style="color: black;">Social Science Research Network</a> </i> &nbsp;
On the one hand, for example Gomber et al. (2011) highlight the beneficial aspects of HFT and see the perceived problems to be a largely a result of the US market structure.  ...  computers are about to run over humans in investing as they have done in other demanding fields and complex games, such as chess. 5 6 7 We review the current literature on HFT and the closely related algorithmic  ...  How fast the trading must be depends on the trading strategy.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2139/ssrn.2088099">doi:10.2139/ssrn.2088099</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/pb2uf6q5gfadxnuomn7wzc66om">fatcat:pb2uf6q5gfadxnuomn7wzc66om</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170812054404/http://www.smallake.kr/wp-content/uploads/2014/11/The-Good-the-Bad-and-the-Ugly-of-Automated-High-Frequency-Trading.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/fe/2f/fe2f92e18ab8d16b46ed971a1e63b53ff5b96ec9.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2139/ssrn.2088099"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> ssrn.com </button> </a>

Research on Application of Precision Marketing based on Big Data

Samuel Singh, Deakin University
<span title="2019-05-31">2019</span> <i title="Global Vision Press"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/abuirfygwjgi5alu5m2fi2b7ba" style="color: black;">International Journal of Smart Business and Technology</a> </i> &nbsp;
Through this improved collaborative filtering algorithm, it can provide a new reference for the precise marketing of banks.  ...  When the bank recommends to users, it must choose an appropriate algorithm to serve its marketing. Collaborative filtering algorithm is the most classic and easyto-operate recommendation algorithm.  ...  As the name suggests, precision marketing is a type of marketing strategy. Compared with traditional marketing strategies, precision marketing has a clearer focus.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.21742/ijsbt.2019.7.1.02">doi:10.21742/ijsbt.2019.7.1.02</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/e6utspkfwvbf7cypyw3vcbivkm">fatcat:e6utspkfwvbf7cypyw3vcbivkm</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220223190524/https://gvpress.com/journals/IJSBT/vol7_no1/2.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/3f/1f/3f1f2e4ae6693c1bddb95b656035cc734b8a41bc.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.21742/ijsbt.2019.7.1.02"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Netflix Bigdata Analytics- The Emergence of Data Driven Recommendation

Srivatsa Maddodi, Krishna Prasad K.
<span title="2019-10-20">2019</span> <i title="Srinivas University"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/slqp36zwdzhjdgsk2iwwyjwz6m" style="color: black;">International journal of case studies in business, IT, and education</a> </i> &nbsp;
Based onthese parameters its algorithm gives a personalized recommendation based on the userinterest.  ...  In this paper we analyze various business strategies of Netflix.  ...  Use of SWOT and PESTLE analysis for recommendation of Netflix future strategies.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.47992/ijcsbe.2581.6942.0050">doi:10.47992/ijcsbe.2581.6942.0050</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/uww6jm3a4rho7oelkdwnvj6kte">fatcat:uww6jm3a4rho7oelkdwnvj6kte</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200713061420/https://srinivaspublication.com/wp-content/uploads/2019/10/4.Netflix_FullPaper.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/f3/c3/f3c3821e753d04fcb3dd239ed576c88d35d40419.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.47992/ijcsbe.2581.6942.0050"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Development of a Marketing Strategy for Enterprise Financial Growth

Olena Laburtseva, Yaroslava Larina, Olena Nahorna, Serhii Vinichenko, Viktoriia Hordiienko, Alaa Tabit Niama Al-Shaban
<span title="2021-05-29">2021</span> <i title="Editorial Universidad de Almeria"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/dy6qeyq4avcqxpeziy25emvn7y" style="color: black;">Estudios de Economía Aplicada</a> </i> &nbsp;
This reason has again raised the need to develop effective recommendations for the formation of a marketing strategy for the enterprise's financial growth.  ...  The development of marketing strategies has long been engaged in by scientists and practitioners who have written countless algorithms, mechanisms and schemes for the successful development of a marketing  ...  Algorithm for developing an enterprise marketing strategy.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.25115/eea.v39i5.4794">doi:10.25115/eea.v39i5.4794</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ynuzml2bzjeinjywhombyfguvy">fatcat:ynuzml2bzjeinjywhombyfguvy</a> </span>
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What can Romanian Supermarkets do in order to improve the Customer Experience? Recommendation Systems in Creating Personalized Offers

Cristina STOICESCU, Cristina STANCIU-MANDRULEANU
<span title="">2018</span> <i title="Bucharest Academy of Economic Studies Publishing House"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/6spcxqebrze7jnthgymv3o524i" style="color: black;">Database Systems Journal</a> </i> &nbsp;
More than 10 international brands have opened over 2500 stores creating a competitive environment where each company needs to develop new business strategies in order to achieve positive financial results  ...  This article describes a hybrid algorithmic model based on data mining and collaborative filtering techniques.  ...  This marketing strategy already exists on the Romanian food retail market, but is used only for isolated situations.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://doaj.org/article/17b6443967474f8b8eb01ee615468a65">doaj:17b6443967474f8b8eb01ee615468a65</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/46d2jxdterhunn4kgw6k2axkmy">fatcat:46d2jxdterhunn4kgw6k2axkmy</a> </span>
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The Application of Artificial Intelligence in Electronic Commerce

Xia Song, Shiqi Yang, Ziqing Huang, Tao Huang
<span title="">2019</span> <i title="IOP Publishing"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/wxgp7pobnrfetfizidmpebi4qy" style="color: black;">Journal of Physics, Conference Series</a> </i> &nbsp;
AI has become an important driving force for the development of e-commerce.  ...  With the rapid development of science and technology and economic society, the application of artificial intelligence(AI) is more and more common, its development has a profound impact on our work and  ...  Recommendation Engine Recommendation engine is a complete recommendation system based on machine learning algorithm framework.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1088/1742-6596/1302/3/032030">doi:10.1088/1742-6596/1302/3/032030</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/yi7cw2tc7bbvln6z7ewe5ngpwm">fatcat:yi7cw2tc7bbvln6z7ewe5ngpwm</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20191115093659/https://iopscience.iop.org/article/10.1088/1742-6596/1302/3/032030/pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/e7/d7/e7d75b43fb402c50dda8c64af269218be754db7e.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1088/1742-6596/1302/3/032030"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> iop.org </button> </a>
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