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A Consumer Perspective on Mobile Service Platforms: A Conjoint Analysis Approach

Shahrokh Nikou, Harry Bouwman, Mark de Reuver
2014 Communications of the Association for Information Systems  
We adopt a full-profile conjoint analysis approach because this is a widely used approach when the number of attributes is around six or fewer.  ...  This paper contributes theoretically to the IS literature by paving the way for a consumer perspective on digital platforms.  ...  Mobile Service Platforms are considered to be a channel to distribute mobile applications to end users.  ... 
doi:10.17705/1cais.03482 fatcat:uc7x6f3ki5e2fltbe2ze622esq

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Michael Adu Kwarteng, Michal Pilík, Eva Juřičková
2018 Management şi Marketing  
The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions.  ...  One obvious motivating factor in consumer choice of second-hand goods is price affordability.  ...  IGA/FaME/2017/006, "Enterprise's Competitiveness Influenced by Consumer Behavior on Traditional and Online Markets."  ... 
doi:10.2478/mmcks-2018-0022 fatcat:rcf7znnbm5ej5l5jbpya63m6fi

What are Developers' Preferences on Platform as a Service? An Empirical Investigation

Andrea Giessmann, Katarina Stanoevska-Slabeva
2013 2013 46th Hawaii International Conference on System Sciences  
Platform as a service (PaaS) solutions are changing the way how software is produced, distributed, consumed, and priced.  ...  An adaptive choice-based conjoint analysis has been performed and was completed by 103 participants. Based on the results, a prioritized list of developers' preferences for PaaS has been created.  ...  To identify requirements of PaaS consumers, that can be mapped to attributes and and attribute levels in terms of conjoint analysis later on, a three-stage research approach was chosen.  ... 
doi:10.1109/hicss.2013.603 dblp:conf/hicss/GiessmannS13 fatcat:pbfx4m3k7vgoxm463hudxdrr54

A Strategic Marketing Intelligence Platform

Mark Poema Lida
2020 International journal of research and analytical reviews  
At the marketing research stage, mechanical AI can be used for data collection, thinking AI for market analysis, and feeling AI for customer understanding.  ...  The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and  ...  This strategic AI framework is based on a more nuanced perspective of the technical development of AI, existing studies on AI and marketing, and current and future AI applications.  ... 
doi:10.51697/omr.12.4.1 fatcat:bx45qwmrencspoe6yssb3txtn4

Digital Emporiums: Platform Capitalism in India

Adrian Athique
2019 Media Industries  
In India, this includes the aggregation of erstwhile media industries along with informal markets for "services," increasingly under the aegis of finance capital and the operators of mobile digital infrastructure  ...  From this wider perspective, we can trace the expansion of a "mediated economy" through which an increasing number of economic exchanges are being aggregated within portals that allow value capture at  ...  infrastructure capable of servicing venture capital markets and everyday mobile payments on its JioMoney platform.  ... 
doi:10.3998/mij.15031809.0006.205 fatcat:hcaqnop2wfczxl3pb6fjlc2mpe

Social Big Data Analytics of Consumer Choices: A Two Sided Online Platform Perspective [article]

Meisam Hejazi Nia
2017 arXiv   pre-print
The simulation counterfactual analysis suggests that a two sided platform can increase the number of user contributions, by making earning badges more difficult.  ...  This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices.  ...  As a result, for the app-store platform, the consumers' adoption of the mobile apps represents a critical problem.  ... 
arXiv:1702.07074v1 fatcat:suq27p5v6ree5mdlzqzm5lvhpq

Playing for fun or for profit: how extrinsically-motivated and intrinsically-motivated players make the choice between competing dual-purposed gaming platforms

Esko Penttinen, Merja Halme, Pekka Malo, Timo Saarinen, Ville-Matias Vilén
2018 Electronic Markets  
In this study, we address the platform selection problem associated with online poker sites by investigating the features online gamers value when selecting a platform.  ...  An online poker site is a good example of a dual-purposed information system that is used for both fun and making money.  ...  Currently, the most popular conjoint analysis type is the choice-based conjoint analysis (CBC).  ... 
doi:10.1007/s12525-018-0298-1 fatcat:fcxcbm4o5vdbzd2v6p3dpftiem

Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture

Norberto Hoppen, Amarolinda da Costa Zanela Klein, Eduardo Henrique Rigoni
2017 BAR: Brazilian Administration Review  
We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an  ...  From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil.  ...  Acknowledgements We thank the Brazilian research funding institutions CNPq (Conselho Nacional de Desenvolvimento Científico e Tecnológico) and FAPERGS (Fundação de Amparo à Pesquisa do Estado do Rio  ... 
doi:10.1590/1807-7692bar2017170006 fatcat:ihhzv4aizvdltisiul5y3aizty

Institutional entrepreneurship in the platform economy: How Uber tried (and failed) to change the Dutch taxi law

Peter Pelzer, Koen Frenken, Wouter Boon
2019 Environmental Innovation and Societal Transitions  
This is significant for a ridesourcing platform like UberPop, as suppliers can only make a decent return per hour if consumer density is high.  ...  From the start, Uber coined UberPop as a ridesharing 7 service and framed the service as part of a more fundamental shift in urban mobility.  ... 
doi:10.1016/j.eist.2019.02.003 fatcat:k6tldrvicbfl5e27ydu7q3ebaa

Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay

Marcel Huettermann, Fabian Haefliger, Valerio Stallone
2021 Frontiers in Sports and Active Living  
clubs, and evaluated using regression analysis.  ...  Furthermore, the two independent variables, performance expectancy and effort expectancy, have a significant effect on user acceptance.  ...  Part of Van Westendorp's analysis is to define the acceptable price range for a product or service.  ... 
doi:10.3389/fspor.2021.722043 pmid:34632377 pmcid:PMC8500696 fatcat:kd53dzms25dezgc52a2ciiw2vy

Designing Internet Shopping Mall in the Customer Behavior Perspective

Iwan Hermawan, Sartono, Gita Hindrawati, Jusmi Amid, Agus Suwondo
2021 Conference Series  
A multivariate statistical study approach using conjoint analysis was employed to develop the E-mall design.  ...  In designing the portfolio, it is related to the consumer behaviour perspective. The direction of the study is to build an e-mall design concept that elaborates the physical and virtual value chain.  ...  The direction of this study is to build an application portfolio on the E-Mall design through a conjoint analysis approach.  ... 
doi:10.34306/conferenceseries.v3i2.621 fatcat:onqu37qzbzbvjiyybn36mnpo5q

Leveraging Market Research Techniques in IS: A Review and Framework of Conjoint Analysis Studies in the IS Discipline

Dana Naous, University of Lausanne, Christine Legner, University of Lausanne
2021 Communications of the Association for Information Systems  
With cloud and mobile computing, information systems (IS) have evolved towards mass-market services.  ...  We then synthesize our findings into a framework for conjoint analysis studies in IS that outlines "where" researchers and practitioners can apply CA along the IS lifecycle.  ...  characteristics of the mobile platforms.  ... 
doi:10.17705/1cais.04906 fatcat:gfglcybhrbdrpil6kxdosrjcfq

Pricing of Content Services – An Empirical Investigation of Music as a Service [chapter]

Jonathan Doerr, Alexander Benlian, Johannes Vetter, Thomas Hess
2010 Lecture Notes in Business Information Processing  
Based on an empirical survey of 132 Music as a Service users, this research explores the effects of product configurations on consumers' utility and their willingness to pay (WTP) for premium offers.  ...  One of them is Music as a Service, which provides music streaming over the internet as a service -without transferring ownership for the content.  ...  RESEARCH METHODOLOGY AND ANALYSIS Adaptive Conjoint Analysis The Conjoint analysis (CA) is a method for the measurement of costumer value and preferences for so-called multi-attribute objects.  ... 
doi:10.1007/978-3-642-15141-5_2 fatcat:t5yr6xydinbejajitfgfvgj4va

User-Oriented Cloud Service Design based on Market Research Techniques

Andrea Giessmann, Dana Naous, Christine Legner
2016 European Conference on Information Systems  
This research-in-progress paper suggests the use of market research techniques, namely conjoint analysis, in the requirements elicitation process for cloud services.  ...  For the IT industry, cloud computing has a disruptive effect, since it fundamentally changes how IT resources are produced, distributed, consumed, and priced.  ...  Giessmann and Stanoevska (2012) investigated consumers' preferences on Platform as a Service, they performed an adaptive choice-based conjoint analysis (ACBCA) from which a prioritized list of customers  ... 
dblp:conf/ecis/GiessmannNL16 fatcat:enrzc3fggrdvtcqwoe6jwma3hm

The Value of IS in Business Model Innovation for Sustainable Mobility Services - The Case of Carsharing

Björn Hildebrandt, Andre Hanelt, Everlin Piccinini, Lutz M. Kolbe, Tim Nierobisch
2015 International Conference on Wirtschaftsinformatik  
Result-oriented services that provide mobility on demand seem to be a promising means of meeting both societal trends and environmental sustainability targets.  ...  Employing a choice-based conjoint analysis (n = 221), we explore and evaluate the role of IS for the perceived attractiveness of carsharing.  ...  By conducting a conjoint analysis based on a survey of 221 carsharing customers, we were able to demonstrate that IS can play a substantial role in (re-)designing mobility services to be more convenient  ... 
dblp:conf/wirtschaftsinformatik/HildebrandtHPKN15 fatcat:gomf755cdrfpfiua7bbest2zoq
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