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In 2016 49th Hawaii international conference on system sciences (HICSS), january 2016, ISSN 530-1605, ISBN 978-0-7695-5670-3, 3919-3927, IEEE, Koloa, HI, ... User perception on mobile augmented reality as a marketing tool. 2016 3rd International Conference on Computer and Information Sciences (ICCOINS), august 2016, Kuala Lumpur, Malaysia, ISBN 978 ...doi:10.2507/32nd.daaam.proceedings.081 fatcat:auhaza3bofglzc2mcrpoclmtzi