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The Medium Is The Message [chapter]

Marshall McLuhan
2017 communication theory  
the message.  ...  In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is  ...  This fact merely underlines the point that "the medium is the message" because it is the medium that shapes and controls the scale and form of human association and action.  ... 
doi:10.4324/9781315080918-31 fatcat:gzznwekogff6boesixtiyehtca

The message is the medium

Terhi Rantanen
2005 Global Media and Communication  
Acknowledgement Terhi Rantanen would like to thank Jean Morris for her help in editing the interview.  ...  Should we then revise McLuhan's 'The medium is the message' even more profoundly and say that 'The communication is the message' or following your idea that 'The message is the communication'?  ...  MC: McLuhan's 'The medium is the message' is extremely perceptive, although it corresponds to the mass media.  ... 
doi:10.1177/1742766505054629 fatcat:gcomu7tufvd2dmopmrt3v7qgjm

The Medium is Still the Message

Mitchell Davis
2010 Collaborative librarianship  
The Medium is Still the Message Mitchell Davis, President, BiblioLife (mitchell@bibliolife.com) Who'd have thought that the physical book might turn out to be way more flexible and subversive than a born-digital  ...  And for the foreseeable future it is my opinion that Amazon will dominate it. -----------------------"It doesn't matter how good or bad the product is, the fact is that people don't read anymore.  ... 
doi:10.29087/2010.2.1.08 fatcat:6dgrakhywjh2ha6n3ncadozeue

When the Medium Is the Message

Donald P. Spence
1991 Contemporary Psychology  
When the Medium Is the Message Ellen Y. Siegelman Metaphor and Meaning in Psychotherapy New York: Guilford Press, 1990. 206 pp. ISBN 0-89862-431-2. $25.00 Review by Donald P. Spence Ellen Y.  ...  A fourth section of the book addresses issues of conservation and population status of wild chimpanzees, with a dis- heartening message overall.  ... 
doi:10.1037/031284 fatcat:mvq53lcyc5adxgrxtwq6m44aoi

Digital Cinematography: The Medium is the Message?

Sarah Sparke
2014 Athens Journal of Mass Media and Communications  
In 2011 journalist Jaime Weinman wrote that "as digital becomes the default choice, one thing is clear: It"s time to go back to calling the movies "pictures" instead of "films" .  ...  This paper is a response to the rapid and substantial global changes occurring in moving image technologies, practices and discourses.  ...  That is, whereas Marshal McLuhan (1964) suggested that "the medium is the message", here I examine the idea that what one calls the medium is also the message.  ... 
doi:10.30958/ajmmc.1-1-4 fatcat:tamaik7a7zbbfc2am2wurjdgcm

Book Review: The Medium Is the Message

P. B. Harner
1970 Interpretation (Richmond)  
THE MEDIUM IS THE MESSAGE Isaiah 40—66: A Commentary, by CLAUS WESTERMANN. Translated by Davip M. G. STALKER.  ...  The particular 103 merit of Westermann’s approach is that he builds on previous work in this area to take a fresh look at Second Isaiah’s message as a whole.  ... 
doi:10.1177/002096437002400109 fatcat:wl2kyobxw5c2lbpxfsmzbuhyie

Is the Medium the Message in Psychoanalysis?

Donald L. Carveth
2008 MediaTropes  
In the beginning was the Word [logos] and the Word [logos] was with God and the Word [logos] was God. (John 1:1)  ...  Those who will not accept the message must reject the medium, and those who reject the medium won't get the message.  ...  Today, the adherents of "relational psychoanalysis" might agree that the medium is the message, but speech is not the medium they have in mind.  ... 
doaj:b60240eaf20047d0bd07c01b93f3a3be fatcat:3fv52daxprggxdscktgbfyw67e

Media Pedagogy - The Medium Is The Message

Syed Sultan Ahmed
2012 Zenodo  
The current education system in India is adept in equipping and assessing the scholastic development of children.  ...  Films with a positive message make a formidable learning experience that can influence and inspire generations of learners. Leveraging on this powerful medium, EduMedia India Pvt.  ...  Medium is the Message T World Academy of Science, Engineering and Technology International Journal of Educational and Pedagogical Sciences Vol:6, No:4, 2012 483 International Scholarly and Scientific  ... 
doi:10.5281/zenodo.1057299 fatcat:byhu36uxenbvpd3ltsqsl3njl4

Food packaging: the medium is the message

Corinna Hawkes
2010 Public Health Nutrition  
Acknowledgements Much of the material in this commentary was originally researched as part of correspondence with the Department of Health, England.  ...  The information about food industry pledges was obtained as part of a project with Yale University funded by the Robert Wood Johnson Foundation.  ...  The medium of the package contains the message of the product.  ... 
doi:10.1017/s1368980009993168 pmid:20082735 fatcat:yahb4z63ynee5hjmni4hug2eca

Media pedagogy - The medium is the message

Syed Sultan Ahmed
2011 2011 IEEE International Conference on Technology for Education  
The current education system in India is adept in equipping and assessing the scholastic development of children.  ...  Films with a positive message make a formidable learning experience that can influence and inspire generations of learners. Leveraging on this powerful medium, EduMedia India Pvt.  ...  It is worth noting that children are better able to internalize the message that a movie has put across if there a learning mechanism that allows them to introspect and reflect on the movie.  ... 
doi:10.1109/t4e.2011.67 dblp:conf/t4e/Ahmed11 fatcat:74c6u3ewerfopklaxjfmbkhd2q

The Medium Is the Message: And the Problem?

Tom Hutchinson
2017 International Journal of Whole Person Care  
uppose that Marshal McLuhan is right and that, "Taken in the long run, the medium is the message" 1, p.3 .  ...  So when I interact with you by email or Skype, or texting, what gets communicated is much more a feature of the medium that I use than the content of the message I am delivering.  ...  is much more a feature of the medium that I use than the content of the message I am delivering.  ... 
doi:10.26443/ijwpc.v4i2.131 fatcat:hlkkvron4zggtguykrhmdekdwy

Water and Life: The Medium is the Message

Moran Frenkel-Pinter, Vahab Rajaei, Jennifer B. Glass, Nicholas V. Hud, Loren Dean Williams
2021 Journal of Molecular Evolution  
AbstractWater, the most abundant compound on the surface of the Earth and probably in the universe, is the medium of biology, but is much more than that.  ...  Our results show that as an E. coli cell replicates in the presence of molecular oxygen, an average in vivo water molecule is chemically transformed or is mechanistically involved in catalysis ~ 3.7 times  ...  This research was supported by the NSF and the NASA Astrobiology Program under the NSF Center for Chemical Evolution (CHE-1504217), the National Science Foundation (1724274), and by the NASA Astrobiology  ... 
doi:10.1007/s00239-020-09978-6 pmid:33427903 fatcat:bwaiffcnojdbhacq67lqsmrjha

Digital Contact Tracing: The Medium is the Message

David Joseph Gunkel
2020 Rizoma  
But unlike many of the other essays in this special issue, it will not focus on the message -the information and misinformation, the accurate reportageand the rumors, or the news and the fake-news-that  ...  is conveyed onthese digital platforms.  ...  of the medium may itself be the message.  ... 
doi:10.17058/rzm.v1i1.15310 fatcat:mnw3qb6n3fe2roiss3gf6xon6u

Empirical Orthogonal Functions: The Medium is the Message

Adam H. Monahan, John C. Fyfe, Maarten H. P. Ambaum, David B. Stephenson, Gerald R. North
2009 Journal of Climate  
in order to distinguish the medium from the message.  ...  The goal of this review is not to argue against the use of EOF analysis in meteorology and oceanography; rather, it is to demonstrate the care that must be taken in the interpretation of individual modes  ...  It is in this sense that we borrow Marshall McLuhan's phrase that ''the medium is the message'' (McLuhan 1964) .  ... 
doi:10.1175/2009jcli3062.1 fatcat:s2qndhbri5bdfpesgmgx7pw3km

Helix-Helix Interactions: Is the Medium the Message?

Charles M. Deber, Derek P. Ng
2015 Structure  
ACKNOWLEDGMENTS Support was provided by the Canadian Institutes of Health Research (CIHR FRN-5810).  ...  For native membrane proteins, the solvent is the bilayer acyl chains (shown in white).  ...  The hydrophobic effect is further driven by entropic considerations, as water ''structured'' around hydrophobic protein components is concomitantly minimized.  ... 
doi:10.1016/j.str.2015.02.004 pmid:25738383 fatcat:lxfzfsjkx5akto52grcimh5r4i
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