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Brand image and lexicographic analysis: an application to shopping malls
release_zoj4z7kqu5drtgs7f7wm2dk2mu
by
Leonardo Ortegón Cortazar,
Marcelo Royo Vela
Published
in Cuadernos de Gestión
by Instituto de Economia Aplicada a la Empresa (IEAE).
2015 Volume 15, p143-162
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1131-6837
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