Synesthesia and Virtual Art release_xfwtypfbjra7rm7zkwcaaucs5u

by Zdeňka Špiclová

Published in E-LOGOS by University of Economics.

2017   Volume 24, p53-65

Abstract

The aim of this study is to proof the hypothesis that virtual art may be considered to be a provider of a specific form of synesthetic experience and that weak synesthesia serve as a basis for artistic practice. These assumptions are based on the thought that synesthetic experience evoked by a piece of art (especially by multisenzoric installations, but not only by those) and experience of a synesthetes are connected by one basic element, which is creating new connections between the senses, evoking and stimulation of one of these senses by acting on another – therefore their cooperation. Based on the analysis of the practical examples of current virtual artwork it will be shown that virtual art can provide synesthetic experience even for non-synesthetes – thanks to its binary code-based constitution, which allows the translation among different types of media. At the theoretical level, it will be proved that weak form of synesthesia can truly be considered to be the basis of artistic practice of virtual art, for the multimedial character of virtual art shows structural matchings with synesthesia.
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