@article{buys_malebo_2012, 
  title={MANAGING RAPID DIFFUSION: THE CASE OF CELLULAR COMMUNICATIONS IN SOUTH AFRICA}, 
  volume={15}, 
  DOI={10.7166/15-2-205}, 
  publisher={Stellenbosch University}, 
  author={Buys and Malebo}, 
  year={2012}, 
  month={Jan}
  }