@article{kilduff_tabales_2016, 
  title={Country Branding and its effect on the consumer in the global market}, 
  volume={17}, 
  DOI={10.5295/cdg.150543kk}, 
  publisher={Instituto de Economia Aplicada a la Empresa (IEAE)}, 
  author={Kilduff and Tabales}, 
  year={2016}, 
  month={Nov}
  }