@article{wereda_jończyk_2016, 
  title={THE ROLE OF CUSTOMER SATISFACTION IN THE MODERN MARKETING ON THE EXAMPLE OF THE MARKET OF DENTAL SERVICES}, 
  volume={65}, 
  DOI={10.22630/pefim.2016.16.65.10}, 
  abstractNote={<jats:p>The awareness of a change to the health care prompts medical entities to continuously adapt to the expectations of beneficiaries and to improve the quality of services offered. This would not be possible without the continuous monitoring of the level of satisfaction of patients and analysis of the factors influencing their satisfaction. Patient satisfaction has become one of the main tools for shaping the quality of health care, and thus guarantee of the success of the organization in the market of dental services. The purpose of this paper is to present at the theoretical and practical level the role of consumer satisfaction in the market of medical services on the example of the market of dental services. The main methods used in the article was the verification of literature and primary sources obtained from the surveyed facilities, as well as the analysis of the results of the survey conducted among patients from Bialystok and its surroundings.</jats:p>}, 
  number={16}, 
  publisher={Warsaw University of Life Sciences – SGGW Press}, 
  author={Wereda, Wioletta and Jończyk, Joanna}, 
  year={2016}, 
  month={May}
  }