@article{poprozman_2020, 
  title={Strategy of enterprise activity in conditions of market monopolization}, 
  DOI={10.5281/zenodo.3699128}, 
  abstractNote={The article deals with the processes of strategic activity of the enterprise, which operates in conditions<br> characterized by market monopolization and facing the problem of decision making. The problem of<br> economic decision–making is the problem of choosing one of the alternative economic actions, and it<br> arises only when there is not only a real opportunity for a given economic entity, but also the need to choose<br> between alternative actions. Any economic action begins with determining the appropriate need. Because<br> our needs are endless, the relative and temporary satisfaction of needs over a period of time leads to a<br> further expansion and deepening of needs. But the means to meet the needs (resources and technology)<br> are always limited. This restriction is different. First, there is a natural inequality in the proportion of different<br> benefits that exist in nature. Secondly, limitedness encompasses the benefits created by mankind.<br> This applies not only to the stocks of these types of goods at the moment, but also to the possibilities<br> of replenishing them in these conditions of market monopolization. Thus, the volume and degree of<br> reproducibility of stocks of different goods characterize their limited relative to each other and find<br> expression in the category of rarity of goods. Since any economic action means the consumption<br> of some scarce resources and, at the same time, the diminishing ability to meet another need, the<br> downside of the choice problem is the problem of saving – limiting and allocating funds to solve this<br> problem to ensure that other economic needs are met.}, 
  publisher={Zenodo}, 
  author={POPROZMAN, O.I.}, 
  year={2020}, 
  month={Mar}
  }