A Role of Corporate Philosophy in Brand Building

by Kazuichiro Kodaira

Published in Development Engineering by The Development Engineering Society of Japan.

Volume 39, Issue 1, p95-100

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DOI 10.11363/kaihatsukogaku.39.95

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A Role of Corporate Philosophy in Brand Building 連載:エンジニアリング・ブランド概論 第5回:ブランドづくりにおける企業理念の役割 release_sixrgprcojf65i5yy73udu2rpq