@article{prinsloo_groenewald_pelser_2014, 
  title={Market Positioning of Branded Meat Products: A Case of the Feedlot Industry in South Africa}, 
  DOI={10.5901/mjss.2014.v5n1p129}, 
  publisher={Walter de Gruyter GmbH}, 
  author={Prinsloo and Groenewald and Pelser}, 
  year={2014}, 
  month={Jan}
  }