Millennial cultural consumers: co-creating value through brand communities

by Sue Vaux Halliday, Alexandra Astafyeva

Published in Arts Marketing An International Journal by Emerald.

2014 Issue 1/2, p119-135

Type article-journal
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published

Date 2014-09-30
Language en ^?

DOI 10.1108/am-01-2014-0003

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ISSN-L: 2044-2084

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