Criticism of TV in Brazil: values and repertoires
release_ls6g4cgnbvfibctiohruk5r3bq
by
Rosana Soares,
Márcio Serelle
Abstract
<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:HyphenationZone>21</w:HyphenationZone> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:SnapToGridInCell /> <w:WrapTextWithPunct /> <w:UseAsianBreakRules /> <w:DontGrowAutofit /> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--> <p class="IntResumoepalavras-chave"><span style="mso-ansi-language: EN-US;" lang="EN-US">TV criticism in cultural journalism faces nowadays some challenges for programming evaluation, among them, the set up of a repertoire. This article aims at identifying, and discussing the values (aesthetical, market, pedagogical) which are raised in critical texts written by the journalists Patricia Kogut, from <em style="mso-bidi-font-style: normal;">O Globo</em>, and Daniel Castro, from the internet portal <em style="mso-bidi-font-style: normal;">R7. </em>Results obtained indicate that Kogut´s criticism favours the examination of television narrative discourse while Castro´s privileges aspects related mainly to the audience. As common points, both sets of critical texts share values related to innovation, interactivity, and transmediality as parameters for a quality TV.<span style="mso-spacerun: yes;"> </span></span></p> <!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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