@article{madni_hassan_ali_2020, 
  title={Attitude of Pakistani Muslims toward Banned Controversial Advertisements}, 
  DOI={10.31703/grr.2020(v-iii).15}, 
  abstractNote={<jats:p>Advertising is a complete process of communication, and it plays an essential role and develops the strongest link between advertisers and their target audience. But, some advertisements are considered controversial because of the content or product, and they may generate negative responses. Religious and social restrictions did not give enough leeway for creative freedom. The main objective of this study is to find out the attitude of Pakistani Muslims toward controversial advertisements. Data were collected from the 525 Pakistanis using a cross-sectional study design. The study adopted convenience sampling through the personally-administered method. Findings of the study show that the overall attitude of Pakistani Muslims toward controversial advertisements is negative, and respondents do not like controversial advertisements.</jats:p>}, 
  number={III}, 
  publisher={Humanity Only - HO}, 
  author={Madni, Abdul Rehman and Hassan, Ali and Ali, Arshad}, 
  year={2020}, 
  month={Sep}
  }