Development and Measurement Validity of a Social Media Activity Instrument

by Jomon Paul, Kennesaw State University, Justin Cochran, Kennesaw State University

Published in Communications of the Association for Information Systems by Association for Information Systems.

2020 Volume 47, p50-71

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Date 2020-10-01

DOI 10.17705/1cais.04703

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ISSN-L: 1529-3181

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Development and Measurement Validity of a Social Media Activity Instrument release_ipmo745n4faxhpjwjgpben4wte