The Decision of Ecological Products Consumers release_iarovevmunbprmso37e5jo4fb4

Abstract

In Romania the ecological agriculture registered an annual growth rate over 20%, in present time there are 26.736 operators in the ecological agriculture system. Due to the fact that the ecological products are requested mainly on the external markets there was a study concerning the way the ecological products are perceived by the consumers and which are their information sources. The geographical area of the research was Timisoara city, the survey being realized in crowded places (markets, supermarkets, universities, etc). The questionnaire was filled in by 150 persons. From the researches we noticed that among the ecological products constantly purchased there are fruits and vegetables and on the second place in the consumers preferences are the ecological eggs purchased from the supermarkets.
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