@article{cotton_cachon_2007, 
  title={Resisting the Giants: Small Retail Entrepreneurs Against Mega-Retailers—An Empirical Study}, 
  volume={20}, 
  DOI={10.1080/08276331.2007.10593391}, 
  publisher={Informa UK Limited}, 
  author={Cotton and Cachon}, 
  year={2007}
  }