Resisting the Giants: Small Retail Entrepreneurs Against Mega-Retailers—An Empirical Study

by B. Cotton, J.-Ch. Cachon

Published in Journal of Small Business and Entrepreneurship by Informa UK Limited.

2007 Volume 20, p135-150

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Year 2007
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DOI 10.1080/08276331.2007.10593391

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ISSN-L: 0827-6331

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