@inproceedings{strüker_accorsi_müller_2008, 
  title={On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail}, 
  DOI={10.1109/cecandeee.2008.101}, 
  publisher={IEEE}, 
  author={Strüker and Accorsi and Müller}, 
  year={2008}
  }