Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach release_cygimg4ji5bazdyysawuu3ivzi

by Maja Šerić, IRENE GIL-SAURA, Josip Mikulic

Published in Tržište by Faculty of Economics and Business, University of Zagreb.

2016   Volume 28, p159-172

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