Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice‐Overs

by Mark R. Forehand, Andrew Perkins

Published in Journal of Consumer Research by Oxford University Press (OUP).

2005 Volume 32, p435-441

application/pdf 54.0 kB `file_gpu5p4hwvrcy7hv2yjjwi7g75m`
application/pdf 85.8 kB `file_zqkkfe6utff6jfmha57ekrr6xi`	terpconnect.umd.edu (web) web.archive.org (webarchive)

Preserved and Accessible

Type article-journal
Stage

published

Year 2005
Language en ^?

DOI 10.1086/497555

Journal Metadata
Not in DOAJ
In Keepers Registry
ISSN-L: 0093-5301

Work Entity
access all versions, variants, and formats of this works (eg, pre-prints)

Cite This

BibTeX
CSL-JSON
MLA
Harvard

Lookup Links

oaDOI/unpaywall (OA fulltext)
Crossref Metadata (via API)
Worldcat
SHERPA/RoMEO (journal policies)
wikidata.org
CORE.ac.uk
Semantic Scholar
Google Scholar

Catalog Record
Revision: 10836365-527d-4527-a338-02f18a4432dc
API URL: JSON

Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice‐Overs release_cv7t7utzkbffnilff3epvwcbva