Can Brand and Price Really Counter Country-of-origin Effects: Different Distribution of Attribute Weight

by Qin ZHANG, Tao WANG, Yanping GONG

Published in Acta Psychologica Sinica by China Science Publishing & Media Ltd..

2013 Volume 45, Issue 12, p1381-1392

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Date 2013-12-16
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DOI 10.3724/sp.j.1041.2013.01381

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ISSN-L: 0439-755X

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Can Brand and Price Really Counter Country-of-origin Effects: Different Distribution of Attribute Weight Can Brand and Price Really Counter Country-of-origin Effects: Different Distribution of Attribute Weight release_cnabh5tmlrdbbgkcesfqpg7usi