@article{reddy_ka_bhandari_2016, 
  title={Statistical Analysis of the Core Determinants Influencing the Consumers Brand Preference in Generalization of Bath Soaps}, 
  volume={05}, 
  DOI={10.4172/2168-9601.1000201}, 
  number={04}, 
  publisher={OMICS Publishing Group}, 
  author={Reddy and KA and Bhandari}, 
  year={2016}
  }