Social uses of commercial soap operas: a conversation with Miguel Sabido release_b4fzgbbxyfhc3duqnfu2gsa2gu

Abstract

This paper presents an interview with Miguel Sabido, a writer-producer-director of theater and soap operas in Mexico concerning the social uses of commercial soap operas. According to Sabido, television soap operas can play multiple roles in educating the public: 1) melodramatic soap operas represent a mediation between good and bad; 2) soap operas allow people to gossip on different characters, their dilemmas, and create a climate for social change, especially if it centers on key social issues; and 3) soap operas provide role models to emulate. Sabido stressed the importance of a theory-based method for producing drama and mentioned how theoreticians Bentley, Bandura, Maclean, and Jung influenced his writing and production of soap operas. According to Sabido, the social uses of commercial television are possible with socially responsible soap operas.
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