@article{higgins_2018, 
  title={What Distinguishes Promotion and Prevention? Attaining "+1" from "0" as Non-Gain Versus Maintaining "0" as Non-Loss}, 
  DOI={10.24425/119470}, 
  publisher={Committee for Psychological Science PAS}, 
  author={Higgins, E. Tory}, 
  year={2018}
  }