What Distinguishes Promotion and Prevention? Attaining "+1" from "0" as Non-Gain Versus Maintaining "0" as Non-Loss

by E. Tory Higgins

Published by Committee for Psychological Science PAS.

2018

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Year 2018

DOI 10.24425/119470

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What Distinguishes Promotion and Prevention? Attaining "+1" from "0" as Non-Gain Versus Maintaining "0" as Non-Loss release_6owm6xqeoja53jsqcdccdezoba