O produto novo no esforço mercadológico da empresa

by Hamilton Madureira Vilella

Published in RAE: Revista de Administração de Empresas by FapUNIFESP (SciELO).

1969 p51-73

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Type article-journal
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published

Year 1969

DOI 10.1590/s0034-75901969000200003

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ISSN-L: 0034-7590

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