@article{ansari_2019, 
  title={Measuring online consumer behavior:  scale development & validation}, 
  volume={13}, 
  DOI={10.24052/jbrmr/v13is03/art-20}, 
  number={03}, 
  publisher={Academy of Business and Retail Management}, 
  author={Ansari}, 
  year={2019}, 
  month={Apr}
  }