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Perilaku suami isteri dalam pengambilan keputusan membeli barang dan jasa di Kotamadya Yogyakarta
release_4te2zxnlzncwfbnovdbne6gxqa
by
Boedi Astoeti
Published
in Economic Journal of Emerging Markets
by Universitas Islam Indonesia (Islamic University of Indonesia).
2016 p73-78
Abstract
Salah satu faktor sosioekonomi yang mempunyai pengaruh kuat pada pilihan konsumen adalah status bekerja anggota keluarga. Perubahan status bekerja secara langsung mempengaruhi daya beli termasuk dalam hal ini adalah adanya kenaikan jumlah pekerja wanita.
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