Online shopping release_4dcqvarwsrf6jpk4jepv5th4rm

Abstract

The Internet is omnipresent nowadays. We can talk about online media, information exchange and entertainment or professional-related activities. E-Commerce would belong to the last category. This new trend may be explained by several factors, such as social-economic aspects, demographical elements but also infrastructure and technical characteristics. Finally, E-commerce can be defined through subjective preferences and behavioural aspects, such as trust in the internet and in E-commerce, or perceived risks and motivations. The aim of this study is understanding the behaviour of the online users in relation to online shopping. What determines users to shop online and what pushes them to avoid it? Thanks to an online survey, these questions will be addressed directly to Romanian and French users. The particularity of the study is a parallel between the two countries, Romania and France, trying to analyse if the profiles of the users and the perceived risks and advantages are similar or different, if the degree of development of online shopping is rather due to consumers' habits or maybe infrastructure and the industry itself, which may not offer the same in the two countries. In order to reach answers, the study will go through media using habits, the TAM model of Davis (1989), or the Expectation-Confirmation Theory of Oliver (1980). It was shown that the motivations and risks of the users are not that different between the countries, but the technological easiness and familiarity does influence the behaviour in different ways. Either of the groups of users trust online shops much. All up, however, there are more French online shoppers than Romanian.
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