TAHAP KEPUASAN PENGUNJUNG TERHADAP KEMUDAHAN DAN PERKHIDMATAN GERAI MAKANAN LAUT DI KOTA KINABALU, SABAH release_3ydflh74crba7d6vqxshx4em5q

Abstract

Seafood stall facilities are one of the tourist attractions when it comes to seeking food in Kota Kinabalu. In the Malaysian context, studies related to tourism and the food sector are scarce and limited. The purpose of this study was to identify the characteristics of respondents' visits to seafood stalls, review the level of visitor satisfaction of basic amenities at seafood stalls, and to examine the satisfaction level of the seafood services visited in Kota Kinabalu. The number of respondents is 91 people consisting of local residents, including daily visitors and domestic tourists. The respondents involved in this study were daily visitors, domestic tourists, visiting family or friends living in Kota Kinabalu. Regardless of their primary purposes of the visit, the majority of them were satisfied with seafood stall facilities and services except for the hygiene and safety aspects of the area. Such facilities include facilities for the disabled. It must be noted that the availability of parking space is the main problem faced by respondents when visiting seafood stalls. In terms of policy implications, all stakeholders, especially the government, need to be aware of the current market demand and plan strategies to increase tourist arrivals to the state. Therefore, the findings of this study are important to policymakers, especially the Ministry of Tourism in Sabah.
 Keywords: Level of Visitor Satisfaction, Facilities and Services, Seafood
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