Gender, Myth, and The New Yorker Magazine release_3ka7luvnfbdaxnhc4upc2jti7i

Abstract

This paper uses discourse analysis to study how The New Yorker's advertising practices changed over time by looking at three different magazines from three different eras: 1969, 1987, and 2019. My analysis of the textual and visual components of these advertisements was largely informed by the work of Roland Barthes's 1957 collection of essays, Mythologies. Taking a Barthesian approach to a discourse analysis of advertisements proved helpful in learning how to codify mythological significations for specific ads and the larger magazine's overall thematic.
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