IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON RETURN ON EQUITY: A STUDY OF NIFTY COMPANIES release_2qlrrpfmkjfrlct5rmeuvomvbi

Abstract

Corporate Social Responsibility is one of the most significant concepts prevailing in corporate world these days. It is like a moral duty. In today's economic and social environment, issues related to social responsibility and sustainability are gaining more and more importance. The relationship between corporate social responsibility and corporate financial performance has caught wide attention of researchers in the last decade. In this paper, attempt has been made to study the relationship of corporate social responsibility and corporate financial performance in Indian manufacturing companies, using a sample of 31 companies from NIFTY. Various tests like regression, correlation, t-test and F-test has been performed using secondary data of the financial year 2014-2015. The study found that there is no significant relationship between Corporate Social Responsibility Initiatives and Corporate Financial Performance of the selected manufacturing companies.
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