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GfK Marketing Intelligence Review
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De Gruyter Open Sp. z o.o.
Homepage URLs
http://www.degruyter.com/view/j/gfkmir |
Example Publications
IoT Stories: The Good, the Bad and the Freaky
Markus Giesler, Eileen Fischer
2018
|
GfK Marketing Intelligence Review
doi:10.2478/gfkmir-2018-0014
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers' Lives
Donna L. Hoffman, Thomas P. Novak
2018
|
GfK Marketing Intelligence Review
doi:10.2478/gfkmir-2018-0012
The Complex Network of Things: When Technology is Making the Deal
William Rand
2018
|
GfK Marketing Intelligence Review
doi:10.2478/gfkmir-2018-0016