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Journal of Marketing Research and Case Studies
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IBIMA Publishing
Homepage URLs
http://www.ibimapublishing.com/journals/JMRCS/2011/440964/440964.html |
Example Publications
Current Trends in Digital Marketing Communication
Angela MADAN, Mihai Ioan Rosca
2022
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Journal of Marketing Research and Case Studies
doi:10.5171/2022.981169
Promoting The Country of Origin Through the Assets of Exported Services: The Moroccan Case
Sarah ENNMER
2021
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Journal of Marketing Research and Case Studies
doi:10.5171/2021.210134
An Exploration of the Green Targeting Strategy – Green Brand Positioning Strategy Linkage: A Qualitative Study
Mihai STOICA
2021
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Journal of Marketing Research and Case Studies
doi:10.5171/2021.127140
Motivation to Use Free Floating Car Rental Service in Riga: The CARGURU Case
Karlis Kreslins, Ion Cararus, Marius Onofrei, Tatjana Vasiljeva
2021
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Journal of Marketing Research and Case Studies
doi:10.5171/2021.127627
Product Policy and Neuromarketing in The Context of Slovak Consumer
Tatiana PETHÖ, Róbert ŠTEFKO, Jaroslava GBUROVÁ
2021
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Journal of Marketing Research and Case Studies
doi:10.5171/2021.800872