ISSN Portal
The Keepers Registry (preservation)
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Journal of Strategic Marketing
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Informa UK (Taylor & Francis)
Homepage URLs
http://www.informaworld.com/1466-4488 |
http://www.tandfonline.com/loi/rjsm20 |
Example Publications
Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective
Lina Zhang, Lin Wu, Lin Huang, Yumeng Zhang
2021
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Journal of Strategic Marketing
doi:10.1080/0965254x.2021.1972440
Omni-channel retailing: some reflections
Peter C. Verhoef
2021
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Journal of Strategic Marketing
doi:10.1080/0965254x.2021.1892163
Why franchisors recruit franchisees from the ranks of their employees
Peter Balsarini, Claire Lambert, Marie M. Ryan
2020
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Journal of Strategic Marketing
doi:10.1080/0965254x.2020.1733053
Market segmentation strategies for complex automotive products
Paul Taylor-West, Jim Saker, Donna Champion
2018
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Journal of Strategic Marketing
doi:10.1080/0965254x.2018.1555548
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
Shahab Zare, Debora Bettiga, Lucio Lamberti
2018
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Journal of Strategic Marketing
doi:10.1080/0965254x.2018.1464051