ISSN Portal
The Keepers Registry (preservation)
SHERPA/RoMEO (access policies)
Journal of Advertising
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Informa UK (Taylor & Francis)
Homepage URLs
Example Publications
Mobile Technology and Advertising: Moving the Research Agenda Forward
Stefan F. Bernritter, Shintaro Okazaki, Douglas C. West
2022
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Journal of Advertising
doi:10.1080/00913367.2022.2089407
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects
Zeph M. C. van Berlo, Eva A. van Reijmersdal, Martin Eisend
2021
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Journal of Advertising
doi:10.1080/00913367.2020.1858462
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz, Hari Sundaram
2020
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Journal of Advertising
doi:10.1080/00913367.2020.1811179
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising
Guda van Noort, Itai Himelboim, Jolie Martin, Tom Collinger
2020
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Journal of Advertising
doi:10.1080/00913367.2020.1795954
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising
Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren, Hyejin Kim
2020
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Journal of Advertising
doi:10.1080/00913367.2020.1795758
2,109
Known Releases
Preservation Summary [more]
| 151 | preserved and accessble (bright) | |
| 1,910 | preserved, inaccessible (dark) | |
| 48 | no known preservation |
Release Types
article-journal
| 2,109 |
Publication Type
Country Code
journalCountry Code
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ISSN-L?
Print:
Electronic:
Wikidata
archive.org
0091-3367Print:
0091-3367Electronic:
1557-7805Wikidata
Q6294736archive.org
sim_pubid:8107Lookup Links