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Journal of Product & Brand Management
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Emerald (MCB UP )
Homepage URLs
http://www.emeraldinsight.com/1061-0421.htm |
http://www.emeraldinsight.com/jpbm.htm |
https://www.emeraldinsight.com/loi/jpbm |
Example Publications
Consumers' motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior
Kian Yeik Koay, Weng Marc Lim, Kim Leng Khoo, Jesrina Ann Xavier, Wai Ching Poon
2024
|
Journal of Product & Brand Management
doi:10.1108/jpbm-05-2023-4512
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
2024
|
Journal of Product & Brand Management
doi:10.1108/jpbm-02-2023-4352
The interrelationship of family identities, personalities, and expressions on family winery websites
Adele Berndt, Corné Meintjes
2023
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Journal of Product & Brand Management
doi:10.1108/jpbm-11-2021-3751
Pro-environmental messages have more effect when they come from less familiar brands
Vera Herédia-Colaço
2022
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Journal of Product & Brand Management
doi:10.1108/jpbm-12-2021-3782
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
Wojciech Trzebinski, Piotr Gaczek, Beata Marciniak
2022
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Journal of Product & Brand Management
doi:10.1108/jpbm-05-2021-3470
1,880
Known Releases
Preservation Summary [more]
| 175 | preserved and accessble (bright) | |
| 1,633 | preserved, inaccessible (dark) | |
| 72 | no known preservation |
Release Types
article-journal
| 1,880 |
Publication Type
Country Code
journalCountry Code
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ISSN-L?
Print:
Electronic:
Wikidata
archive.org
1061-0421Print:
1061-0421Electronic:
1061-0421Wikidata
Q15762911archive.org
sim_pubid:19823Lookup Links