ISSN Portal
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Innovative Marketing
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LLC CPC Business Perspectives
Homepage URLs
https://businessperspectives.org/journals/innovative-marketing?category_id=30 |
https://web.archive.org/web/20071007123705/http://www.businessperspectives.org/en/journalim/index.htm |
Example Publications
Redefining customer connections in the UAE's digital era: A study on emerging technological synergies
Hussam Ali, Ehab Haikal
2025
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Innovative Marketing
doi:10.21511/im.21(2).2025.19
Relationship between third-party agent marketing strategies and financial performance of hospitality sector
Abdel Ghaffar Ben Hamida, Qaiser Aman
2025
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Innovative Marketing
doi:10.21511/im.21(2).2025.12
The influence of utilitarian value, hedonic value, and online review on consumers' satisfaction, trust, and repurchasing intention in e-commerce platforms
Dam Tri Cuong
2025
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Innovative Marketing
doi:10.21511/im.21(2).2025.09
Attractive inbound marketing on tourist loyalty at tourism destination in Indonesia
Fadli Adnin Nasution, Paham Ginting, Amlys Syahputra Silalahi, syafrizal helmi situmorang
2025
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Innovative Marketing
doi:10.21511/im.21(2).2025.08
Assessing the influence of green marketing on consumers' word-of-mouth through the mediating effect of brand equity dimensions
Bassel Maaliky, Mazen Massoud, Radwan Choughari
2025
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Innovative Marketing
doi:10.21511/im.21(2).2025.07