ISSN Portal
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Marketing Intelligence & Planning
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Emerald (MCB UP )
Homepage URLs
https://www.emeraldinsight.com/loi/mip |
Example Publications
Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Eva van Reijmersdal, Marieke Walet, Andrea Gudmundsdóttir
2024
|
Marketing Intelligence & Planning
doi:10.1108/mip-03-2023-0125
SDG reporting: an analysis of corporate sustainability leaders
Idoya Ferrero-Ferrero, María Jesus Muñoz-Torres, Juana M. Rivera-Lirio, Elena Escrig-Olmedo, Maria Angeles Fernandez-Izquierdo
2023
|
Marketing Intelligence & Planning
doi:10.1108/mip-07-2022-0332
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Piyush Sharma, Deepak Sardana, Narain Gupta, Denni Arli
2021
|
Marketing Intelligence & Planning
doi:10.1108/mip-07-2021-0225
Market-oriented business model for SMEs' disruptive innovations internationalization
Agneta Sundström, Akmal S. Hyder, Ehsanul Huda Chowdhury
2021
|
Marketing Intelligence & Planning
doi:10.1108/mip-10-2019-0527
Loyalty layers, expectations and the role of knowledge
Sara Quach, Park Thaichon, Robin E. Roberts, Scott Weaven
2020
|
Marketing Intelligence & Planning
doi:10.1108/mip-09-2019-0489
1,909
Known Releases
Preservation Summary [more]
| 157 | preserved and accessble (bright) | |
| 1,649 | preserved, inaccessible (dark) | |
| 103 | no known preservation |
Release Types
article-journal
| 1,909 |
ISSN-L?
Print:
Electronic:
Wikidata
archive.org
0263-4503Print:
0263-4503Electronic:
1758-8049Wikidata
Q15755757archive.org
sim_pubid:15837Lookup Links