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Indonesian Marketing Journal
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Universitas Pelita Harapan
Example Publications
THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)
Yonathan Delvonvio Kent, Innocentius Bernarto
2022
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Indonesian Marketing Journal
doi:10.19166/imj.v1i1.4005
THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)
Tresia Anggraini, Innocentius Bernarto
2022
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Indonesian Marketing Journal
doi:10.19166/imj.v1i2.4017
FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING IMPULSE BUYING TENDENCY OF THE CUSTOMERS OF RANCH MARKET JAKARTA]
Jessica Tedja, Margaretha Pink Berlianto
2022
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Indonesian Marketing Journal
doi:10.19166/imj.v1i2.5219
THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA
Cindy Boennawan, Dewi Wuisan
2022
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Indonesian Marketing Journal
doi:10.19166/imj.v1i1.4012
MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION
Rudy Pramono, Adi Abdurahman, Juliana Juliana
2022
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Indonesian Marketing Journal
doi:10.19166/imj.v1i1.5105